BISG

BISG and BIFSG are methods used to estimate a person’s race and ethnicity based on their name and where they live. BISG stands for Bayesian Improved Surname Geocoding, which uses a person’s last name and their location to make an educated guess about their demographic background. BIFSG, or Bayesian Improved First and Surname Geocoding, takes it a step further by considering both the first and last names along with the location. These techniques are helpful for financial institutions and other organizations to get a better understanding of the people they serve, without directly asking them for sensitive information about their race or ethnicity.