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Are AI-Driven College Admissions Policies Undermining Qualified Students?

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Are AI-Driven College Admissions Processes Declining Qualified Students?

Colleges are facing an unprecedented surge in fraudulent applications, driven by bad actors seeking to exploit the financial aid system. But as institutions use AI to counteract application fraud, the unintended consequences could jeopardize the academic futures of many promising students.

The rise in fraudulent applications stems from a lucrative scam:

1. Submit false applications to multiple colleges
2. Gain acceptance and qualify for student loans and grants
3. Abscond with the funds, leaving taxpayers and institutions to foot the bill

This scheme has become increasingly sophisticated, costing colleges and taxpayers millions annually.

To combat this fraud, many colleges are deploying AI-powered screening tools. While these systems offer powerful fraud detection capabilities, they also introduce new risks of bias and discrimination.

AI fraud detection systems in college admissions analyze a vast array of data points—from schools previously attended to extracurricular activities. But these variables can inadvertently become proxies for socioeconomic status or race, leading to potential marginalization of some populations.

Who’s at risk?

▶ Low Income Students: AI models using variables like zip codes or school names might inadvertently flag more applications from low-income areas as suspicious.
▶ Non-Traditional Applicants: Adult learners or those with interrupted educational histories may be disproportionately flagged due to “atypical” patterns.
▶ First-Generation Students: Less familiarity with the admissions process could lead to applications appearing “different” to AI systems.
▶ International and Non-Native English Speakers: Cultural and linguistic differences might be misinterpreted as red flags.

What Can Colleges Do About It?

♦ Improve the Training Data: Take steps to train AI systems on diverse datasets that accurately reflect the contemporary applicant pool.
♦ Regular Fairness Testing and Model Retraining: Implement continuous monitoring and auditing of AI admissions tools to ensure they remain effective and fair. This includes periodic retraining of AI systems to adapt to new patterns in application data.
♦ De-Bias the Data and Algorithms: Actively identify and remove biases from data sources and algorithms. This can involve reevaluating the weight given to certain data points that might disproportionately impact marginalized groups.
♦ Human Oversight and Appeals: Establish protocols for human review of AI-flagged applications, particularly in marginal cases. Provide a recourse for applicants who believe their application was unfairly assessed.
Transparent AI Use: Communicate openly with prospective students about the use of AI in the admissions process, including how data is used and how decisions are made.

A hat-tip to the always awesome Jonathan Joshua for shedding light on the burgeoning issue of fraudulent college applications.

Contact us today to see how increasing your fairness can increase your bottom line.